What does the Disco Queen and the Princess of Denmark have in common?

Want to know why Chai Latte is take off in Australia? Read on...

It's taking off because...

People like Madonna are quoted in an interview in the current edition of one of Australia's most popular magazines as saying: "I'm on chai latte now. I'm off coffee because I'm on homeopathics for my eight broken bones."

It's taking off because...

The Gilmour Girls - for reasons which escape me, one of Australia's most popular TV shows - now order - you guessed it - chai lattes at their favourite coffee shop...

It's taking off because...

Will Smith goes out to fetch his would-be lover a morning drink in the movie Hitch (if you haven't seen it - go out and hire it!) and brings back coffee, tea "and somethin' with chai in the name"...

It's taking off because...

Australia's own princess, HRH Princess Mary of Denmark, is a Bondi Chai Latte fan and took some home with her from Australia when last she was in here.

It's taking off because...

Nicole Kidman and husband Keith tried Bondi Chai at the Aroma Festival in Sydney and loved it!

It's taking off because...

Ricky Lee took home a pack of Bondi Chai from the Royal Easter Show in Sydney.

It's taking off because all the 'right people' are drinking and talking about it.

Maybe it's time you tried it too!

See you out there on the river...